Hyde & Seek is an innovative dining concept that transforms the restaurant experience into a modern-day hideaway. Located in the heart of the city, it combines sophistication with a playful twist, offering patrons a space where they can both relax and explore. Our goal was to capture the duality of the name—where ‘Hyde’ represents elegance and discretion, and ‘Seek’ embodies curiosity and discovery.

Sophisticated Playfulness The design for Hyde & Seek blends elegance with a sense of wonder. We played with contrasting themes of hiding and seeking, expressed through elements that invite curiosity while maintaining a chic, modern aesthetic. The space, branding, and overall identity evoke a feeling of exclusivity, yet remain approachable and inviting.

Transforming the Dining Experience We extended the concept throughout the physical space, digital presence, and marketing materials. From the interactive website to custom-designed menus and social media campaigns, the ‘hide and seek’ theme is present at every touchpoint. The cohesive design approach ensures that guests are immersed in the brand’s unique identity from the moment they step in.

Hyde & Seek is now a standout in the city’s culinary scene, offering a dining experience that is both refined and adventurous. The successful execution of the concept has elevated the brand’s reputation, attracting patrons who appreciate both its playful nature and sophisticated atmosphere.