Project Overview ZIM Thailand ZIM is a global leader in shipping and logistics, with a reputation for innovation and reliability. For the Thailand branch, we reimagined their core identity, inspired by the simplicity and functionality of containers—the very heart of the logistics industry. Our design approach emphasizes streamlined efficiency, aligning with ZIM’s mission to simplify global shipping.

We extended the container-inspired concept across various touchpoints, ensuring brand consistency in both physical and digital environments. From the website design to signage, marketing materials, and even the user interface of the logistics management software, the simplified container motif serves as a unifying element across all aspects of the brand experience.

Results & Impact This design transformation for ZIM Thailand enhances the brand’s local presence while maintaining its global identity. The clean and structured design mirrors the precision and reliability ZIM is known for, making it easier for clients to connect with the company’s core value—simplifying complex global logistics.